Actress Diane Guerrero Joins vitafusion™ and The Fruit Tree Planting Foundation’s Commitment to Planting 200,000 Fruit Trees by 2020

Portraits of Hope artist Ed Massey provides colorful fruit mural
at Southside United HDFC-Los Sures, Brooklyn

NEW YORK–(BUSINESS WIRE)–vitafusion™
Gummy Vitamins are proud to continue its partnership with The Fruit
Tree Planting Foundation for the third year in a row, reinforcing their
commitment to support communities in need by planting 200,000 fruit
trees by 2020. The first planting of the year will take place on May 16,
2019 from 10:00am – 3:30pm in Williamsburg, Brooklyn at 366 Hewes
Street, a building owned and managed by 47-year-old nonprofit tenant and
community organizing, affordable housing and social services provider
Southside United HDFC-Los Sures.

“We are thrilled that actress and author Diane Guerrero and artist and
activist Ed Massey have joined our mission this year, as they share the
same passion of providing fresh, nutritious fruit to those who may not
normally have access,” says Laurie Kirchner, Director of Marketing at
vitafusion. “The Fruit Tree Project, along with adding new organic
options to our gummy vitamin supplement offerings, are all part of our
long-term commitment to healthy people, communities and the environment
to have a positive impact on our planet now and in the future.”

The Fruit Tree Planting Foundation is an international nonprofit
dedicated to planting fruit trees to benefit the environment and its
inhabitants. Planting 200,000 fruit trees will generate more than 28
million pieces of fresh fruit and more than 33 million pounds of oxygen,
every year, as well as reduce CO2 and air pollution in
communities that need it most.

Fruit trees have already been planted at public schools, city parks,
community gardens, low-income neighborhoods, international hunger relief
sites, and in hurricane-stricken areas. Previous fruit tree plantings
include Houston, TX; Staten Island, NY; Bronx, NY; Miami, FL; El
Salvador; and Uganda.

“We believe the planting, growth of the fruits and the education that
accompanies the process can be used to empower residents to be more
conscious of their environment and help them consider healthy
lifestyles,” says Juan Ramos, Executive Director of Southside United
HDFC-Los Sures.

May 16th planting highlights at Los Sures include:

  • Actress and author Diane Guerrero, known for her roles in “Orange Is
    the New Black”, “Jane the Virgin”, and DC Universe’s “Doom Patrol,”
    will discuss why advocating for good, fruitful nutrition is one of her
    top priorities.
  • A colorful Portraits of Hope fruit mural on display at Los Sures by
    world-renowned artist Ed Massey to serve as a nutritious and healthful
    reminder of what is to come as the orchard becomes established.
  • A pop-up market including fresh fruit and samples of vitafusionTM
    Organic, a new line of USDA certified organic supplements and
    certified vegetarian by the America Vegetarian Association that
    include: Women’s Multi, Men’s Multi, Vitamin D3 and Vitamin B-12.
    vitafusion™ Organic supplements do not contain artificial flavors or
    sweeteners, synthetic (FD&C) dyes, high-fructose corn syrup, gluten,
    dairy, soy, nuts, fish, or sugar coating. They’re also Non-GMO Project
    Verified.

Upcoming 2019 plantings and educational workshops will take place in
Detroit, Chicago, New Orleans, Atlanta, and with the Saginaw Chippewa
Indian Tribe of Michigan and the White Earth Tribe in Minnesota.

“This cause is particularly close to my heart as I understand what it’s
like to grow up in a community with little access to good nutrition and
fresh fruit/vegetables. Not only will the community be able to enjoy
vital nutrition at arm’s reach, fruit trees help sustain natural water
resources, air pollutants are filtered so people can breathe easier, the
soil quality improves, and communities can participate in everything
from nutrition to farming together,” says Guerrero. “This special
planting produces nutrient-rich fruit, and further assists the community
as they come together to enrich, develop and preserve a sustainable
neighborhood now and for generations to come.”

Learn how vitafusionis leading the way with the Fruit Tree
Project at wedigfruittrees.com.

About vitafusion™:

vitafusion, America’s #1 Gummy Vitamin Brand, is the only gummy vitamin
brand with a fusion of natural fruit flavors, ChefsBest® award winning
taste[1], and with proven absorption for vitamins C & D3+. We deliver
the best vitamin experience – easy, tasty, and a joyful part of the day.
vitafusion is a better way to vitamin.

For over 12 years, vitafusion™ has been supporting a happy and healthy
lifestyle with our gummy vitamins and supplements. With more than 30
types of gummy vitamins available, vitafusion has been revolutionizing
the dietary supplement industry with two simple words: “Vitamin
Better.”

About Fruit Tree Planting Foundation

The Fruit Tree Planting Foundation (FTPF) is an award-winning
international nonprofit charity dedicated to planting fruit trees to
alleviate world hunger, combat global warming, and improve the
surrounding air, soil, and water. FTPF’s unique mission benefits the
environment, human health, and animal welfare—all at once.

+in products that contain those nutrients

[1] The ChefsBest® Excellence Award is awarded to brands that surpass
quality standards established by independent professional chefs.
(Excludes the Simply Good line.)

These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure or
prevent any disease.

Contacts

For vitafusion:
Brad Ginsburg | bradg@gcomworks.com
646-964-4446

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